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The way a company is perceived depends on a range of factors:

its historical roots, its buildings, the geographical area in which it was founded and the people who founded it and work for it, with their distinctive characteristics, which reflect in the company's style and the passion it has for its products the products, which are the true essence of the company
and lastly, its corporate image, which derives from changing tastes, communication tailored to different interlocutors and different markets, by means of catalogues and trade fairs for dealers, and through its web site and the new media for end-users.
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